What attitudes women have towards knitting - Market Research and American Business, 1935-1965

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Field name	Value
Title	What attitudes women have towards knitting
Box Number	78
Report Number	1745C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	General
Commissioned by	Auld & Tilbury
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Method	Interview
Keywords	female consumer, knitting, housewife, personality profiling, self-image, buyer motivation, consumer trend, attitude, public opinion, family, social status Go to Glossary
Language	English