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Title What information do consumers want about the products they buy?
Box Number 107
Report Number 2466A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Cleaning Products
Commissioned by The Procter and Gamble Company, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Procter & Gamble
Method Interview; Focus Group; Test
Keywords
Language English
Document linked to What information do consumers want about the products they buy? (revised)
What information do consumers want about the cleaning products they buy?