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Field name | Value |
---|---|
Title | What information do consumers want about the products they buy? |
Box Number | 107 |
Report Number | 2466A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Cleaning Products |
Commissioned by | The Procter and Gamble Company, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Procter & Gamble |
Method | Interview; Focus Group; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
What information do consumers want about the products they buy? (revised) What information do consumers want about the cleaning products they buy? |