The full content of this document is only available to subscribing institutions.
More information can be found via
www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name
Value
Title
What makes an effective package? Part III - The package in the competitive climate of display; A series of four booklets prepared by Ernest Dichter, PH.D. Institute for Research in Mass Motivations for the Paraffined Carton Research Council