What you can learn from the differences between your division and the corporation average in MJC - Market Research and American Business, 1935-1965

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Field name	Value
Title	What you can learn from the differences between your division and the corporation average in MJC
Box Number	4
Report Number	87-III
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1949 Find out more about this year
Document Type	Report
Industry	Automotive
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	General Motors Corporation Go to Business Biographies
Keywords	automobile, car, employment, employee attitude, employee motivation, employee morale Go to Glossary
Language	English
Document linked to	General Motors letter proposal What works in employee relations: a psychological analysis for General Motors A psychological analysis of the relative importance of themes in MJC