Why does an American buy a Jeep? Proposal for a motivation research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Why does an American buy a Jeep? Proposal for a motivation research study
Box Number	101
Report Number	2292A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1969 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Kaiser Jeep Corporation
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Kaiser Jeep Corporation Go to Business Biographies
Brand	Jeep
Method	Interview; Observation; Test
Keywords	automobile, car, marketing, social psychology, customer profiling, automobile dealer, names, women, cost Go to Glossary
Language	English