Why does an American buy a Volvo? - proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Why does an American buy a Volvo? - proposal for a motivation research study
Box Number	98
Report Number	2232A Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1969 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Volvo, Inc.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Volvo, Inc. Go to Business Biographies
Brand	Volvo
Method	Interview; Test
Keywords	automobile, marketing, car, brand choice, reputation, price, pricing, word-of-mouth advertising, corporate image, market segmentation, symbolism, name Go to Glossary
Language	English
Document linked to	How to make it even better - a motivation research study of ten new opportunities for marketing Volvo in the USA