Why don't they buy computers? / a motivational research study conducted for Office Procedures magazine - Market Research and American Business, 1935-1965

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Field name	Value
Title	Why don't they buy computers? / a motivational research study conducted for Office Procedures magazine
Box Number	58
Report Number	1289C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1960 Find out more about this year
Document Type	Report
Industry	Electronics and Technology
Commissioned by	Modern Office Procedures
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Modern Office Procedures Go to Business Biographies
Brand	MOP
Method	Interview
Keywords	computer, price, pricing, brand choice, word-of-mouth advertising, modernity, consumer trend, periodical, magazine, reading, salesman, sales person, sales, decision making, name Go to Glossary
Language	English
Document linked to	An executive summary and analysis of negative attitudes towards electronic data processing computers An executive summary and analysis of negative attitudes towards electronic data processing computers