Why men buy shoes: a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Why men buy shoes: a motivational research study
Box Number	14
Report Number	367C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	National Shoe Manufacturers Association
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Croton-on-Hudson, New York
Company	National Shoe Manufacturers Association Go to Business Biographies
Method	Interview; Test
Keywords	fashion, male consumer, shoes, ideal brand model, social status, advertising, sales, sales person, salesman, brand loyalty, buyer motivation, advertisement effectiveness test, testing Go to Glossary
Language	English
Document linked to	Proposal to conduct a psychological analysis of the sales and advertising problems of the Men's shoe field