Why people buy homes / a creative problem analysis and proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Why people buy homes / a creative problem analysis and proposal for a motivational research study
Box Number	44
Report Number	997A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1958 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	House & Home
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	House & Home Go to Business Biographies
Method	Interview; Test
Keywords	homeowner, construction, house buying, house building, design, children, family, pricing, security, masculinity, personality profiling, promotion, psychometric testing Go to Glossary
Language	English