Wonder Wrap memo (progress report) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Wonder Wrap memo (progress report)
Box Number	30
Report Number	800B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1956 Find out more about this year
Document Type	Memorandum
Industry	Household Goods
Company	Scott Paper Company Go to Business Biographies
Brand	Wonder Wrap
Method	Interview; Test
Keywords	packaging, food, women, female consumer, housewife, paper product, refrigerator, freezer, design, product personality Go to Glossary
Language	English
Document linked to	Wonder Wrap study A motivational research study on the marketing problems of Wonder Wrap