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Title Work-in-progress report on Anahist
Box Number 78
Report Number 1751B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Healthcare and Pharmaceuticals
Commissioned by Warner-Lambert Pharmaceutical Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Anahist
Method Interview; Focus Group
Keywords
Language English
Document linked to Proposal for a motivational research study on the future sales and advertising strategy of Anahist products
A motivational research study on consumers' attitudes toward Anahist products, vol. I
A motivational research study on consumers' attitudes toward Anahist products, vol. II