Zur Motiv-Untersuchung über Neocid Fliegenpapier-Verpackung in der Schweiz - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	Zur Motiv-Untersuchung über Neocid Fliegenpapier-Verpackung in der Schweiz
Box Number	44
Report Number	984.5B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1961 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	J.R. Geigy AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Geigy Chemical Company Go to Business Biographies
Brand	Geigy; Neocid
Keywords	housewife, insecticides, female consumer, household product, homeware, packaging, slogan, symbolism, marketing, promotion, purchasing, advertising Go to Glossary
Language	German
Document linked to	Letter-proposal for a motivational research study of the sales and advertising problems of the Geigy weed killer The sales and advertising problems of Solnet, the Geigy weed killer / a pilot motivational study Vorschlag zu einer Motivstudie uber die Werbeprobleme der J. R. Geigy AG in Basel Les Problemes de Vente et de Publicite de Solnet Proposition pour une Etude des Motivation sur les Relations avec les Detaillants Droguistes Schlussbericht zur Motivstudie über die Public Relations Probleme der Firma J.R. Geigy AG Schlussbericht zur Motivstudie über die Public Relations Probleme der Firma J.R. Geigy AG Progress report for an M. R. study on surfaces in the household / Zwischenbericht zu einer Motivstudie über die Koberflächen im Haushalt Final MRS: surfaces and cleaners in the household / Schlussbericht zu einer motivstudie über diekoberflächen im haushalt

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