Title |
Date |
Document Type |
Brand |
|
Airline travel
|
15 Oct 1962
|
Memorandum
|
|
Analysis, together with limited consumer testing, of Dr. Allen's statement "flowers can feed the hungry heart"
|
12 Oct 1962
|
Memorandum
|
|
Attitudes of professional decorators towards paint, merchants and manufacturers with special reference to I. C. I. and to a proposed change in the brand name "Dulite"
|
1962
|
Report
|
Dulite Paint
|
The carefree world of jiffy plants (the petunia and the psychologist) - an executive summary
|
Dec 1967
|
Report
|
|
A complete motivational research study on behalf of Socony (Mobil) paint
|
Feb 1964
|
Report
|
Socony; Mobil
|
A creative memorandum on household insecticide
|
Aug 1965
|
Memorandum
|
Hot Shot
|
A creative problem analysis and proposal for a motivational research study for Kaufman Carpet Company, Inc.
|
Oct 1958
|
Proposal
|
Kaufman
|
A creative problem analysis and proposal for a motivational research study for the Wallpaper Council
|
Jun 1957
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the paint industry
|
Mar 1958
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Porter-Cable's Mark XXVI riding mower
|
Jul 1957
|
Proposal
|
|
Executive summary of wallpaper study for presentation on November 20, 1957
|
1957
|
Report
|
|
The existence of a dual market
|
15 Oct 1962
|
Memorandum
|
|
Fifteen opportunities for George J. Ball, Inc. - a motivational research study, vol. I
|
Aug 1967
|
Report
|
|
Fifteen opportunities for George J. Ball, Inc. - a motivational research study, vol. II
|
Aug 1968
|
Report
|
|
Gallup poll report in relation to the peak of religious revival
|
15 Oct 1962
|
Memorandum
|
|
The L. J. Tolle letter in reference to activities such as The Lutheran Society for Worship, Music and the Arts
|
15 Oct 1962
|
Memorandum
|
|
Les problemes de vente et de publicitè de Solnet
|
May 1958
|
Report
|
Geigy; Solnet
|
Letter proposal to Selvage and Lee re: Wallpaper Council
|
08 May 1957
|
Letter
|
|
Letter-proposal for a motivational research study of the sales and advertising problems of the Geigy weed killer
|
22 Oct 1957
|
Letter
|
Geigy
|
"Management's approach to the clergy program" and all related materials
|
15 Mar 1963
|
Memorandum
|
|
Memorandum on increasing the market for Du Pont paints
|
Aug 1959
|
Memorandum
|
DuPont
|
Memorandum on the psychology of paint
|
Mar 1960
|
Memorandum
|
|
Memorandum on the psychology of paint
|
May 1960
|
Memorandum
|
Lilleborg Fabriker
|
Memorandum on SAF materials for an educational program to promote the use of flowers
|
18 Apr 1963
|
Memorandum
|
|
Motiv- und Marketingstudie über Cementit und seine zukünftige Marketstrategie
|
Apr 1970
|
Report
|
|
Motivating the paint salesman to higher standards of performance
|
May 1967
|
Report
|
DeSoto; Sears
|
A motivational investigation evaluating new directions in Dulux paint packaging
|
c.1960
|
Report
|
Dulux
|
Motivational research on exterior paints sales in Sears Roebuck stores
|
Jan 1967
|
Report
|
DeSoto; Sears
|
A motivational research study of the sales problems of wallpaper for the Wallpaper Council
|
Nov 1957
|
Report
|
|
A motivational research study on the problems connected with the sale of indoor paint in Norway
|
Jun 1962
|
Report
|
Lilleborg Fabriker
|
A motivational research study on the psychology of seeds and gardening and how to motivate non-gardeners to garden
|
Jun 1983
|
Report
|
|
A motivational research study progress report outline Socony paints
|
Dec 1963
|
Report
|
Socony; Mobil
|
New opportunities for the nursery man: a motivational study
|
Nov 1974
|
Report
|
|
The percentage of church funerals to be held in churches from now to 1972
|
15 Oct 1962
|
Memorandum
|
|
A pilot motivational research study on the psychological appeals of genuine lath and plaster
|
Feb 1958
|
Report
|
|
Power tools for home use
|
03 Feb 1956
|
Memorandum
|
|
Progress report on a motivational research study of the problems connected with the sale of paint in Norway
|
Mar 1961
|
Report
|
Lilleborg Fabriker
|
Progress report on Red Cedar shingles and shakes
|
Jul 1954
|
Report
|
Red Cedar
|
Proposal for a consumer motivation study on Red Cedar shingles
|
Feb 1954
|
Proposal
|
Red Cedar
|
A proposal for a consumer motivational market survey
|
Jul 1960
|
Proposal
|
Cling
|
A proposal for a motivational research pilot study on the opportunities for a cut flower service
|
Nov 1963
|
Proposal
|
|
Proposal for a motivational research study of exterior paints merchandising
|
Jul 1966
|
Proposal
|
DeSoto; Sears
|
A proposal for a motivational research study of the home gardener
|
Sep 1963
|
Proposal
|
Geigy
|
Proposal for a motivational research study of the potentials and techniques for the marketing of Socony paint on the retail level
|
06 Dec 1962
|
Proposal
|
Socony; Mobil
|
Proposal for a motivational research study of the problems connected with the sale of paint in Norway
|
1960
|
Proposal
|
Lilleborg Fabriker
|
Proposal for a motivational research study on why people grow flowers and why not
|
Dec 1966
|
Proposal
|
|
Proposal for a motivational research study on why people grow flowers and why not
|
Dec 1966
|
Proposal
|
|
Proposal for a motivational research study on why people grow flowers and why not
|
Dec 1966
|
Proposal
|
|
A proposal for a psychological research study on the sales and advertising problems of General Paint
|
Jul 1953
|
Proposal
|
|
Proposed FIC pamphlet-speech
|
16 Oct 1962
|
Memorandum
|
|
A psychological analysis of the motivations at work in the purchase of indoor growing evergreen plants
|
Jul 1952
|
Report
|
|
A research study of the relationship of funerals and funeral floral tributes
|
Jul 1963
|
Report
|
|
The role of word-of-mouth recommendation in the selection of outdoor power equipment - a motivational research proposal
|
Jul 1968
|
Report
|
|
The sales and advertising problems of Solnet, the Geigy weed killer / a pilot motivational study
|
1958
|
Report
|
Solnet
|
Shopsmith and Magna Line ads
|
27 Dec 1956
|
Memorandum
|
Shopsmith; Magna Line
|
Shopsmith and woodworking power tools
|
05 May 1954
|
Report
|
Shopsmith
|
A small scale pilot investigation into attitudes toward paint and the Valspar brand
|
21 Dec 1961
|
Report
|
Valspar
|
Supplement to creative memorandum on household insecticide
|
21 Oct 1965
|
Memorandum
|
Hot Shot
|
Survey about flowers, conducted for Ontario Regional Division, Allied Florists and Growers of Canada, Ontario
|
15 Oct 1962
|
Memorandum
|
|
Vorschlag zu einer Motiv- und Marketingstudie über Cementit
|
05 Dec 1966
|
Proposal
|
Cementit
|
Vorschlag zu einer Motiv- und Marketingstudie über Klebstoffe, speziell Cementit
|
1969
|
Proposal
|
|
Vorschlag zu einer Motivstudie über die Werbeprobleme der J. R. Geigy AG in Basel
|
Jul 1959
|
Proposal
|
Geigy
|
Vorschlag zu einer psychologischen Untersuchung über Blumenwerbung
|
1969
|
Proposal
|
Blumenwerbung
|
Why people buy homes / a creative problem analysis and proposal for a motivational research study
|
Mar 1958
|
Proposal
|
|