DIY and Gardening

Over the course of the 20th century American consumers continued to spend a large portion of their income on developing their homes, both in terms of construction and design. The reports within this particular industry seek to capitalise on various segments of the consumer market. Memorandum on the psychology of paint, for example, examined what motivated customers to choose paint over wallpaper, and the various complexities with regards to mechandising and changing colour trends.

Many documents also focus on gardening, and the profile and motivations of the home gardener. A proposal for a motivational research study of the home gardener, and Analysis, together with limited consumer testing, of Dr. Allen's statement "flowers can feed the hungry heart" both concentrate on this area. Popular gardening products such as lawn mowers and household insecticides, as well as products from Geigy, DuPont and Dulux, all feature in the reports.

Airline travel 15 Oct 1962 Memorandum
Analysis, together with limited consumer testing, of Dr. Allen's statement "flowers can feed the hungry heart" 12 Oct 1962 Memorandum
Attitudes of professional decorators towards paint, merchants and manufacturers with special reference to I. C. I. and to a proposed change in the brand name "Dulite" 1962 Report Dulite Paint
The carefree world of jiffy plants (the petunia and the psychologist) - an executive summary Dec 1967 Report
A complete motivational research study on behalf of Socony (Mobil) paint Feb 1964 Report Socony; Mobil
A creative memorandum on household insecticide Aug 1965 Memorandum Hot Shot
A creative problem analysis and proposal for a motivational research study for Kaufman Carpet Company, Inc. Oct 1958 Proposal Kaufman
A creative problem analysis and proposal for a motivational research study for the Wallpaper Council Jun 1957 Proposal
A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the paint industry Mar 1958 Proposal
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Porter-Cable's Mark XXVI riding mower Jul 1957 Proposal
Executive summary of wallpaper study for presentation on November 20, 1957 1957 Report
The existence of a dual market 15 Oct 1962 Memorandum
Fifteen opportunities for George J. Ball, Inc. - a motivational research study, vol. I Aug 1967 Report
Fifteen opportunities for George J. Ball, Inc. - a motivational research study, vol. II Aug 1968 Report
Gallup poll report in relation to the peak of religious revival 15 Oct 1962 Memorandum
The L. J. Tolle letter in reference to activities such as The Lutheran Society for Worship, Music and the Arts 15 Oct 1962 Memorandum
Les problemes de vente et de publicitè de Solnet May 1958 Report Geigy; Solnet
Letter proposal to Selvage and Lee re: Wallpaper Council 08 May 1957 Letter
Letter-proposal for a motivational research study of the sales and advertising problems of the Geigy weed killer 22 Oct 1957 Letter Geigy
"Management's approach to the clergy program" and all related materials 15 Mar 1963 Memorandum
Memorandum on increasing the market for Du Pont paints Aug 1959 Memorandum DuPont
Memorandum on the psychology of paint Mar 1960 Memorandum
Memorandum on the psychology of paint May 1960 Memorandum Lilleborg Fabriker
Memorandum on SAF materials for an educational program to promote the use of flowers 18 Apr 1963 Memorandum
Motiv- und Marketingstudie über Cementit und seine zukünftige Marketstrategie Apr 1970 Report
Motivating the paint salesman to higher standards of performance May 1967 Report DeSoto; Sears
A motivational investigation evaluating new directions in Dulux paint packaging c.1960 Report Dulux
Motivational research on exterior paints sales in Sears Roebuck stores Jan 1967 Report DeSoto; Sears
A motivational research study of the sales problems of wallpaper for the Wallpaper Council Nov 1957 Report
A motivational research study on the problems connected with the sale of indoor paint in Norway Jun 1962 Report Lilleborg Fabriker
A motivational research study on the psychology of seeds and gardening and how to motivate non-gardeners to garden Jun 1983 Report
A motivational research study progress report outline Socony paints Dec 1963 Report Socony; Mobil
New opportunities for the nursery man: a motivational study Nov 1974 Report
The percentage of church funerals to be held in churches from now to 1972 15 Oct 1962 Memorandum
A pilot motivational research study on the psychological appeals of genuine lath and plaster Feb 1958 Report
Power tools for home use 03 Feb 1956 Memorandum
Progress report on a motivational research study of the problems connected with the sale of paint in Norway Mar 1961 Report Lilleborg Fabriker
Progress report on Red Cedar shingles and shakes Jul 1954 Report Red Cedar
Proposal for a consumer motivation study on Red Cedar shingles Feb 1954 Proposal Red Cedar
A proposal for a consumer motivational market survey Jul 1960 Proposal Cling
A proposal for a motivational research pilot study on the opportunities for a cut flower service Nov 1963 Proposal
Proposal for a motivational research study of exterior paints merchandising Jul 1966 Proposal DeSoto; Sears
A proposal for a motivational research study of the home gardener Sep 1963 Proposal Geigy
Proposal for a motivational research study of the potentials and techniques for the marketing of Socony paint on the retail level 06 Dec 1962 Proposal Socony; Mobil
Proposal for a motivational research study of the problems connected with the sale of paint in Norway 1960 Proposal Lilleborg Fabriker
Proposal for a motivational research study on why people grow flowers and why not Dec 1966 Proposal
Proposal for a motivational research study on why people grow flowers and why not Dec 1966 Proposal
Proposal for a motivational research study on why people grow flowers and why not Dec 1966 Proposal
A proposal for a psychological research study on the sales and advertising problems of General Paint Jul 1953 Proposal
Proposed FIC pamphlet-speech 16 Oct 1962 Memorandum
A psychological analysis of the motivations at work in the purchase of indoor growing evergreen plants Jul 1952 Report
A research study of the relationship of funerals and funeral floral tributes Jul 1963 Report
The role of word-of-mouth recommendation in the selection of outdoor power equipment - a motivational research proposal Jul 1968 Report
The sales and advertising problems of Solnet, the Geigy weed killer / a pilot motivational study 1958 Report Solnet
Shopsmith and Magna Line ads 27 Dec 1956 Memorandum Shopsmith; Magna Line
Shopsmith and woodworking power tools 05 May 1954 Report Shopsmith
A small scale pilot investigation into attitudes toward paint and the Valspar brand 21 Dec 1961 Report Valspar
Supplement to creative memorandum on household insecticide 21 Oct 1965 Memorandum Hot Shot
Survey about flowers, conducted for Ontario Regional Division, Allied Florists and Growers of Canada, Ontario 15 Oct 1962 Memorandum
Vorschlag zu einer Motiv- und Marketingstudie über Cementit 05 Dec 1966 Proposal Cementit
Vorschlag zu einer Motiv- und Marketingstudie über Klebstoffe, speziell Cementit 1969 Proposal
Vorschlag zu einer Motivstudie über die Werbeprobleme der J. R. Geigy AG in Basel Jul 1959 Proposal Geigy
Vorschlag zu einer psychologischen Untersuchung über Blumenwerbung 1969 Proposal Blumenwerbung
Why people buy homes / a creative problem analysis and proposal for a motivational research study Mar 1958 Proposal