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Field name | Value |
---|---|
Title | A creative analysis of advertisement "If you want my honest opinion" |
Box Number | 28 |
Report Number | 748.1F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Financial Services |
Commissioned by | Nationwide Mutual Insurance Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Nationwide |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Additional information | Includes a copy of a newspaper advertisement at the end of the document. |
Document linked to |
A creative problem analysis of eleven Nationwide television commercials A creative analysis of the advertising series: "What you should know about your ____" |