A creative memo on building an advertising copy platform to increase the use of flour for home baking - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on building an advertising copy platform to increase the use of flour for home baking
Box Number	51
Report Number	1127CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1958 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Tucker Wayne & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	H. C. Cole Milling Company Go to Business Biographies
Brand	Omega; White Ring
Method	Interview; Test
Keywords	baking, flour, housewife, female consumer, social status, brand choice, color, cake mix, packaging, family, tradition, promotion, marketing, consumer trend, femininity, psychometric testing Go to Glossary
Language	English