A creative memo on the advertising possibilities for Campbell's soup in Canada - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative memo on the advertising possibilities for Campbell's soup in Canada
Box Number	10
Report Number	282.CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1958 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Stanfield, Johnson & Hill, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Campbell Soup Company Go to Business Biographies
Brand	Campbell's
Keywords	soup, housewife, convenience food, canned food, women, female consumer, attitude, baking, Canada, customer profiling, advertising, gender, masculinity, packaging, design, brand Go to Glossary
Language	English
Document linked to	Canned soup