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Field name | Value |
---|---|
Title | A motivation appraisal of the Our House program |
Box Number | 71 |
Report Number | 1531C1 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Broadcasting |
Commissioned by | A. B. C. Television, Ltd. |
Conducted by | Ernest Dichter Associates, Inc. |
Place | London, UK |
Company | Go to Business Biographies |
Brand | ABC |
Method | Questionnaire |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Study to determine psychological appeals and resistances to the T. V. programme Our House, and to suggest methods by which the appeal of the programme may be strengthened An outline of an experimental investigation measuring the psychological impact of print advertisements as compared to television commercials |