A motivational analysis and proposal for a motivational research study on Park West Village - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational analysis and proposal for a motivational research study on Park West Village
Box Number	47
Report Number	1036A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1958 Find out more about this year
Document Type	Proposal
Industry	Construction and Real Estate
Commissioned by	Webb & Knapp
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Webb & Knapp Go to Business Biographies
Brand	Webb & Knapp
Method	Test; Interview; Observation
Keywords	real estate, housing, house buying, property, price, pricing, signs and symbols, symbolism, marketing, corporate image, brand choice, brand awareness, promotion, social status, religion, economic condition, slogan, color, layout, psychometric testing Go to Glossary
Language	English