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Field name | Value |
---|---|
Title | A motivational pilot study on Maidenform bras |
Box Number | 42 |
Report Number | 959D |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Pilot Study |
Industry | Clothing and Accessories |
Commissioned by | Norman, Craig & Kummel, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Maidenform |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A proposal for a motivational research study on the sales and advertising problems of Maidenform brassieres The motivating response patterns to two Maidenform and one Playtex commercials |