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Field name | Value |
---|---|
Title | A motivational research study of the sales and advertising problems of Tabcin, an anti-histamine cold remedy of the Miles Laboratories, Inc. |
Box Number | 29 |
Report Number | 778C i |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Healthcare and Pharmaceuticals |
Commissioned by | Miles Laboratories |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Tabcin |
Method | Interview; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study on how to make Tabcin stand out as a cold remedy MRP report to Miles Laboratories [re: explanation of motivational response patterns] A motivational analysis of new Super Tabcin storyboard and film strip |