A motivational research study on the Scott cup - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the Scott cup
Box Number	59
Report Number	1303C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1960 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Scott Paper Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Scott Paper Company Go to Business Biographies
Brand	Scott
Method	Interview; Focus Group; Test
Keywords	child consumer, drinking cup, drinking custom, hygiene, consumer trend, celebration, entertainment, corporate image, tableware, quality, marketing, promotion, price, pricing, social status, security, attitude, housewife, female consumer, design, shape Go to Glossary
Language	English
Document linked to	Disposable cups and plates