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Field name | Value |
---|---|
Title | A motivational research study on the psychological effectiveness of KPRC programming and advertising / part II |
Box Number | 47 |
Report Number | 1037.1C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Broadcasting |
Commissioned by | Radio Station KPRC |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | KPRC |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Edward Petry & Co., Inc. A problem analysis and motivational research study plan for KPRC radio station in Houston An outline of a progress report on the psychological effectiveness of KPRC programming and advertising A motivational research study on the psychological effectiveness of KPRC programming and advertising The people talk back to radio / a motivational research study of the Houston radio audience |