A problem analysis and proposal for a motivational research study on Stanley Home Products and the Stanley Home Parties - Market Research and American Business, 1935-1965

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Field name	Value
Title	A problem analysis and proposal for a motivational research study on Stanley Home Products and the Stanley Home Parties
Box Number	58
Report Number	1295A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1960 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure; Household Goods
Commissioned by	Stanley Home Products, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Stanley Home Products, Inc. Go to Business Biographies
Brand	Stanley
Method	Interview; Test; Focus Group
Keywords	household appliance, housewife, female consumer, party supplies, celebration, marketing, promotion, corporate image, buyer motivation, consumer trend, psychometric testing Go to Glossary
Language	English