A proposal for a motivational research study of current smoking attitudes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of current smoking attitudes
Box Number	15
Report Number	404A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1954 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	United States Tobacco Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	United States Tobacco Company; American Cancer Society Go to Business Biographies
Method	Interview; Test
Keywords	anti-smoking, cigarette, smoking, tobacco, cancer, buyer motivation, research, death, fear, attitude Go to Glossary
Language	English
Additional information	Proposal for an investigation into smoking attitudes in light of the recent "cancer story" and of the need for tobacco firms to overcome fears of smoking in their advertising.