A proposal for a motivational research study on Murphy television - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on Murphy television
Box Number	51
Report Number	1118A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1958 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	C. R. Casson Limited
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Murphy Radio, Ltd. Go to Business Biographies
Brand	Murphy
Method	Interview; Test
Keywords	radio, television set, market share, promotion, marketing, reputation, corporate image, buyer motivation, price, pricing, word-of-mouth advertising, brand choice, brand awareness, promotion Go to Glossary
Language	English