A proposal for a motivational research study on the present position and future potential of Blue Cross-Blue Shield - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the present position and future potential of Blue Cross-Blue Shield
Box Number	77
Report Number	1699A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1963 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Blue Cross-Blue Shield
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Blue Cross-Blue Shield Go to Business Biographies
Brand	Blue Cross; Blue Shield
Method	Interview; Test; Focus Group
Keywords	insurance, health, purchasing, public opinion, word-of-mouth advertising, money, security, corporate image, buyer motivation, consumer trend, brand loyalty, marketing, promotion, psychodrama, psychometric testing Go to Glossary
Language	English