A proposal for a motivational research study on the probable level of acceptance of a new Kelvinator washing machine - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the probable level of acceptance of a new Kelvinator washing machine
Box Number	69
Report Number	1499A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1962 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products; Household Goods
Commissioned by	Geyer, Morey, Madden & Ballard, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Motors Corporation Go to Business Biographies
Brand	Kelvinator
Method	Interview
Keywords	laundry, washing machine, housewife, marketing, female consumer, housekeeping, hygiene, guilt, family Go to Glossary
Language	English