A proposal for a psychological research study on the effectiveness of single versus multiple television commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychological research study on the effectiveness of single versus multiple television commercials
Box Number	7
Report Number	132A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1953 Find out more about this year
Document Type	Proposal
Industry	Advertising; Broadcasting
Commissioned by	Knox Reeves Advertising, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Keywords	television advertising, television commercial, research, advertisement effectiveness test, testing Go to Glossary
Language	English
Document linked to	Memo: television commercials