A proposal for multi-stage motivational research services - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for multi-stage motivational research services
Box Number	109
Report Number	2498A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1971 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	National Shawmut Bank
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	National Shawmut Bank Go to Business Biographies
Method	Interview; Observation; Test; Consultation
Keywords	money, banking, savings, buyer motivation, decision making, customer satisfaction, customer loyalty, psychological segmentation, family, cost Go to Glossary
Language	English