A psychological pilot study on the advertising and promotion of "Hans Christian Andersen," a forthcoming Samuel Goldwyn production - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological pilot study on the advertising and promotion of "Hans Christian Andersen," a forthcoming Samuel Goldwyn production
Box Number	6
Report Number	110C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1951 Find out more about this year
Document Type	Pilot Study
Industry	Motion Picture
Commissioned by	Monroe Greenthal & Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Samuel Goldwyn Productions, Inc. Go to Business Biographies
Method	Interview; Questionnaire
Keywords	motion picture, film, script, hollywood, advertising, attitude, memory, childhood, children, parent, actor, escapism Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the advertising problems of Hans Christian Andersen