A psychological research report on the sales and advertising problems of Burgermeister beer: a pilot study - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research report on the sales and advertising problems of Burgermeister beer: a pilot study
Box Number	11
Report Number	304D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1953 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	J. J. Weiner Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Joseph Schlitz Brewing Company Go to Business Biographies
Brand	Burgermeister
Method	Interview
Keywords	alcohol, beer, drink, beverage, brewing industry, brand loyalty, market share, product personality, brand association, projective techniques Go to Glossary
Language	English
Document linked to	Burgermeister beer - supplementary memo