A psychological research study on the sales and advertising problems of Grove cold tablets - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Grove cold tablets
Box Number	14
Report Number	373C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Grove Laboratories, Inc.
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Croton-on-Hudson, New York
Company	Grove Laboratories, Inc. Go to Business Biographies
Brand	Grove's
Method	Interview; Test; Questionnaire
Keywords	sales, advertising, drug, health, medicine, childhood, vitamin, brand loyalty, brand switching, attitude, corporate image, children, child consumer, testing, projective techniques Go to Glossary
Language	English