A psychological study of the seat belt market - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A psychological study of the seat belt market
Box Number	80
Report Number	1792C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1965 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	E. I. du Pont de Nemours & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Focus Group; Interview
Keywords	automobile equipment, safety, fabric, car, quality, purchasing, promotion, automobile dealer, security, gender, design, fear, anxiety, personality profiling Go to Glossary
Language	English
Document linked to	Proposal for a pilot study on the "after-market" for seat belts