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Field name | Value |
---|---|
Title | A psychological test on the sales effectiveness of five Koch fiberglas luggage advertisements |
Box Number | 11 |
Report Number | 300F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Clothing and Accessories |
Commissioned by | J. J. Weiner Company |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Montrose, New York |
Company | Go to Business Biographies |
Method | Test |
Keywords | Go to Glossary |
Language | English |