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Field name | Value |
---|---|
Title | A research study on pharmaceutical advertising |
Box Number | 16 |
Report Number | 433C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Healthcare and Pharmaceuticals |
Commissioned by | Pharmaceutical Advertising Club |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study on improving the effectiveness of promotion and advertising directed at physicians by ethical drug companies A research study on pharmaceutical advertising A proposal for research projects for the pharmaceutical advertising club |