A two-part proposal on the avenues of potential growth in the market for milk: part A - motivations for drinking milk, part B - milk consumption - Market Research and American Business, 1935-1965

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Field name	Value
Title	A two-part proposal on the avenues of potential growth in the market for milk: part A - motivations for drinking milk, part B - milk consumption
Box Number	99
Report Number	2259A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	American Dairy Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Dairy Association Go to Business Biographies
Method	Interview; Test
Keywords	milk, marketing, dairy product, female consumer, housewife, buyer motivation, flavor, nutrition, market segmentation, modernity, corporate image, product personality Go to Glossary
Language	English