Analysis of the motivating response patterns to two Quaker Oats commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	Analysis of the motivating response patterns to two Quaker Oats commercials
Box Number	34
Report Number	863TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1958 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Quaker Oats Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Quaker Oats Company Go to Business Biographies
Brand	Quaker Oats
Method	Focus Group; Test; Interview
Keywords	breakfast cereal, television advertising, housewife, female consumer, marketing, oatmeal, porridge, advertisement effectiveness test, family Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the effectiveness of alternative advertising appeals for Ken-L dog foods A creative memo on the advertising and sales appeals of Ken-L-Ration family of dog foods