Bericht zu einer Motiv- und Imagestudie über Camelia-Record auf dem deutschen Markt - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Bericht zu einer Motiv- und Imagestudie über Camelia-Record auf dem deutschen Markt
Box Number	103
Report Number	2352C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1970 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Camelia
Method	Interview; Test
Keywords	sanitary napkin, marketing, purchasing, female consumer, housewife, feminine hygiene, packaging, tampon, name, corporate image, price, pricing, comfort, menstruation, symbolism Go to Glossary
Language	German