Creative memorandum on Listerine mouthwash - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on Listerine mouthwash
Box Number	77
Report Number	1718E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1964 Find out more about this year
Document Type	Memorandum
Industry	Personal Products
Commissioned by	J. Walter Thompson Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Warner-Lambert Pharmaceutical Company Go to Business Biographies
Brand	Listerine
Keywords	mouthwash, oral hygiene, advertising, marketing, consumer, age, children, child consumer, family, brand loyalty, flavor, color, packaging, teenager Go to Glossary
Language	English