Creative memorandum on the consumer motivations at work in the purchase of macaroni - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on the consumer motivations at work in the purchase of macaroni
Box Number	53
Report Number	1186CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1959 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Hicks & Greist, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hicks and Greist, Inc. Go to Business Biographies
Method	Interview
Keywords	food, pasta, housewife, female consumer, children, family, price, pricing, product personality, corporate image, buying habits, old fashioned Go to Glossary
Language	English