Creative research memo on folding boxes and collapsible metal tubing - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative research memo on folding boxes and collapsible metal tubing
Box Number	19
Report Number	507E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	27 Dec 1954 Find out more about this year
Document Type	Memorandum
Industry	General
Commissioned by	Carl Byoir & Associates, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	packaging, paper product, design, color, public relations, study, cost, sales, manufacturing, retail, point-of-purchase display, breakfast cereal, color, advertising, promotion Go to Glossary
Language	English