Efectividad psicologica del Album Nestlè y de la promoción a traves de los Cromos / Psychological effectiveness of the Nestlè album and Cromo promotion - Market Research and American Business, 1935-1965

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Field name	Value
Title	Efectividad psicologica del Album Nestlè y de la promoción a traves de los Cromos / Psychological effectiveness of the Nestlè album and Cromo promotion
Box Number	50
Report Number	1086C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Comercial Nestlè, S.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nestlè
Method	Interview; Test
Keywords	attitude, candy, chocolate, child consumer, youth, flavor, nutrition, merchandising, public relations Go to Glossary
Language	Spanish
Document linked to	Analysis creativo de un problema para un estudio de investigación motivacional de los problemas afrontados por las tabletas de chocolate y los bombones Memorandum on the progress of the Nestlè cromo and album study Proposal for a motivational research study