Emotions, not issues will decide presidential election, the Institute for Motivational Research finds - Market Research and American Business, 1935-1965

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Field name	Value
Title	Emotions, not issues will decide presidential election, the Institute for Motivational Research finds
Box Number	29
Report Number	788D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1956 Find out more about this year
Document Type	Report
Industry	Politics
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	election, politics, voting, president, presidential candidate Go to Glossary
Language	English
Additional information	This report concerns the election campaigns of Adlai E. Stevenson and Dwight D. Eisenhower in the run up to the 1956 presidential election.