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Field name | Value |
---|---|
Title | Final report on a motivational research and image study on ski buying and the Authier brand |
Box Number | 108 |
Report Number | 2481C [English translation] |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Sport and Leisure |
Commissioned by | Olin Authier, S.A. |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Authier |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for motivational and image study on the buying of skis and the AUTHIER brand Bericht zu einer Motiv- und Imagestudie über den Kauf von Skiern und die Marke Authier |