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Field name | Value |
---|---|
Title | Golden Gloves commercial |
Box Number | 6 |
Report Number | 112E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Document Type | Memorandum |
Industry | Broadcasting |
Commissioned by | Russel M. Seeds Company |
Conducted by | Ernest Dichter |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a Psychological Research Study on the Effectiveness of Television Programs and Commercials The psychology of TV commercials: a research study |