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Field name | Value |
---|---|
Title | Gray-Leary and Lorge indices for programs, commercials and audience mail: a summary of findings |
Box Number | 1 |
Report Number | 22 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Broadcasting |
Conducted by | CBS Research Department |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | CBS |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Additional information | "The Gray-Leary index represents the average score in comprehension that a group of adults of limited ability probably would make if tested on the content of the script. The Lorge index is an estimate of the reading-grade at which the average school child will be able to answer about three-fourths of questions concerning detail, appreciation, impact, vocabulary, and concept with adequate completeness and correctness." |