Chicago Tribune study: Part I: What are the real goals of an advertising program - Market Research and American Business, 1935-1965

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Field name	Value
Title	Chicago Tribune study: Part I: What are the real goals of an advertising program
Box Number	2
Report Number	52.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1949 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Tribune Company Go to Business Biographies
Brand	Chicago Tribune
Keywords	newspapers, newspaper reading, newspaper publishing, advertising, newspaper advertising, customer profiling, fear, sales Go to Glossary
Language	English
Document linked to	A psychological study of the personality of the Chicago Tribune Chicago Tribune study: Part II: From numbers to people Chicago tribune study: Part III: Not the amount of lineage but the intention behind it Proposal for a research Study on the adequacy of advertising placed in the Chicago Tribune