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Field name | Value |
---|---|
Title | Proposal for a motivational research study on the sales and advertising problems of Whirlpool bras |
Box Number | 15 |
Report Number | 418A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Clothing and Accessories |
Commissioned by | Hollywood-Maxwell Company |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Montrose, New York |
Company | Go to Business Biographies |
Brand | Whirlpool |
Method | Interview; Test; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A psychological research study of the most appropriate characterization of the "Wonderful Wizard of Bras" |