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Field name | Value |
---|---|
Title | Proposal for a research analysis of two Lifebuoy commercials |
Box Number | 23 |
Report Number | 614A.1 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Letter; Proposal |
Industry | Personal Products |
Commissioned by | Sullivan, Steuffer, Calwell & Hayles, New York |
Company | Go to Business Biographies |
Brand | Lifebuoy |
Method | Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A motivational research study on the sales and advertising problems of Lifebuoy Creative analysis of MRP responses to three Lifebuoy commercials |