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Field name | Value |
---|---|
Title | The motivating response patterns to a Maclean's toothpaste commercials |
Box Number | 50 |
Report Number | 1105.1TV |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Personal Products |
Commissioned by | S. H. Benson, Ltd. |
Conducted by | The Motivational & Social Research Centre, Ltd |
Place | London, UK |
Brand | Maclean's |
Method | Test; Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
The motivating response patterns to a Maclean's "tongue test" commercial |